Evan DeRushie

"Coffee Art"

CREDITS

  • Agency: JWT
  • Brand: Tim Hortons
  • Advertising Agency: JWT, Canada
  • Chief Creative / Integration Officer: Brent Choi
  • Executive Creative Director: Paul Wales
  • Art Director: Andy Brokenshire
  • Copywriter: Jed Churcher
  • Directors: Alan Poon, Eric Malika, Robin Nishio
  • Animators: Dale Hayward, Evan DeRushie
  • Production Company: Common Good / Radke Films
  • Post-Production: Common Good / Alter Ego/ SAUCE Production
  • Music House: Grayson Matthews

The making of...

Working only with ground coffee on a light-table, we animated this commercial a frame at a time (at 8 frames per second). Some shots needed to be completely re-drawn between frames, which would sometimes take upwards of an hour and a half. My scenes were the bean shedding its skin, the boat and dolphins, the fire transition, the splash, and the coffee pot.

Of all of the coffee manipulation tools that were available to us, the most versatile ended up being a simple feather.

Work

Birdlime

"Birdlime"

Elwins

"So Down Low"

Leons

Leon's "Colours"

C is for Circus

'C' is for Circus!

Tell

Tell

MTV Promo

MTV Promo

Kraft FruitKrisps

Kraft Fruit Krisps

Conduit

Conduit

Monsters!

Monsters!

The Fox and the Chickadee

The Fox and the Chickadee

Do Real Work.

Do Real Work.

Boy with no Return Address

The Boy with No Return Address

Pig Tale

Pig Tale

Akasha

Akasha

Fourth of July

Fourth of July

Kid Dream

Kid Dream

It Won't Be Long

It Won't Be Long

Not So Perfect

Not So Perfect

Punch Drysdale

Punch Drysdale

Don't Think Just Hate

Don't Think, Just Hate